Crow's Nest #3: Figuring Out Our Future – What Can I Do to Expand My Reach to People?

As I continue to grow CrowRules Entertainment, one of the most pressing challenges I’m facing is how to expand my reach and connect with more people. Whether it’s through our video yearbook service, Talk 'Radio', or future endeavors, getting the word out and engaging with a broader audience is a top priority. In this post, I’ll share some of the strategies I’m considering to take CrowRules Entertainment to the next level and what I’m learning along the way.

1. Strengthening Our Online Presence

To begin with, online presence is key to growing any business today. I’m already active on social media platforms like Facebook, Instagram, and YouTube, but I need to be more intentional about engaging with people in those spaces. I plan to create more interactive content—such as polls, Q&A sessions, and behind-the-scenes footage of my creative process—to foster stronger connections with my followers. This will not only keep current fans engaged but also attract new people to the brand.

2. Expanding Partnerships and Collaborations

Collaborations with others who share similar interests is another avenue I’m exploring. Whether it’s partnering with local schools for video yearbook services, working with creators on Talk 'Radio' episodes, or teaming up with other businesses in entertainment and media, these partnerships are essential for cross-promotion and exposure. The more connections I make, the more I can tap into different audiences and networks.

3. Leveraging Content Marketing

I’ve already started blogging on Crow's Nest, but I want to take it a step further by leveraging content marketing more strategically. This includes creating video content on YouTube (for Talk 'Radio' recaps, behind-the-scenes glimpses, and more), writing SEO-driven blog posts, and offering helpful guides on business growth and personal development. By creating valuable content that people are searching for, I can increase my visibility and attract more organic traffic to my platforms.

4. Engaging with New Audiences Through Live Streams

Although I’m switching to full pre-recorded Talk 'Radio' episodes for consistency and quality, I’m still committed to engaging with my audience. While live streams may not be in the mix for the moment, I’m considering interactive components such as comment sections and social media polls to keep the connection strong. Even though the shows will be pre-recorded, I’ll still be reading your comments, answering questions, and getting feedback in real-time on social platforms—it’s all about keeping the conversation alive.

5. Focusing on Word-of-Mouth Advertising

Word-of-mouth is one of the most powerful marketing tools. Right now, I’m focusing on building a strong, organic presence where fans and followers naturally share and spread the word about CrowRules Entertainment. This kind of genuine recommendation has always been more impactful than any paid ad, and I believe that by delivering value through my services and shows, I can build loyal supporters who will share their positive experiences with others.

6. Getting Involved with the Community

Sometimes the best way to grow is by getting involved in local events. I’m looking into ways to attend or even host local gatherings, expos, or networking events to build relationships in the community and attract clients and collaborators who live near me. Local engagement can be an incredibly powerful way to establish roots and grow a loyal fanbase that supports the business.

Looking to the Future

The road to expanding my reach is going to take time and effort, but I’m committed to finding new strategies to connect with people and build CrowRules Entertainment into something even bigger. The more I focus on building relationships, creating valuable content, and being visible in the right spaces, the more opportunities will open up.

What Can You Do to Expand Your Reach?

As always, I’d love to hear from you! What strategies have worked for you in growing your own brand or business? Any tips on how to better engage with an audience or grow a community? Let’s continue the conversation in the comments below.

Stay tuned for more updates, and thanks for being part of CrowRules Entertainment’s journey!

Follow & Stay Connected:

📍 Follow Talk 'Radio' on Facebook & Riehle Radio - YouTube

📍 Keep an eye on the blog section.